Philosophy

 

"If no motorcycles had previously existed and we designed one from scratch, it wouldn't look anything like what we've got now. Maybe the whole mechanical layout would be different"

Pierre Terblanche
Design Director - Ducati

"Ideas are what matter- people who have them first always win out in the end."

Claudio Castiglioni
CEO - MV Agusta

"Champions aren't made in gyms. Champions are made from something they have deep inside them- a desire, a dream, a vision. They have to have last-minute stamina, they have to be a little faster, they have to have the skill and the will. But the will must be stronger than the skill."

Muhammad Ali
World Heavyweight Champion

"I've always believed that if you put in the work, the results will come. I don't do things half-heartedly. Because I know if I do, then I can expect half-hearted results."

Michael Jordan
American Basketball Legend